WASHINGTON, D.C, June, 2015 – The Money Management Institute (MMI), the national association representing the $4 trillion managed investment solutions and wealth management industry, has published a report entitled Bringing Impact Investing Down to Earth: Insights for Making Sense, Managing Outcomes, and Meeting Client Demand including an essay from Jamie Butterworth of Circularity Capital on the opportunity posed by the circular economy. The report examines the systems, indices, and other kinds of resources that have emerged to help with the measurement, management, and marketing of the non-financial performance of investments and evaluating them by the social good they achieve. The report details the growing client demand for impact investing – the practice of investing with the intention to generate measurable social and environmental impact alongside a financial return – and the obstacles to truly widespread adoption. Chief among these is the need to address issues related to transparency. Building on an earlier report released by MMI in May 2014 – Serving Client Demand for Impact Investing: A Hands-on Guide for Financial Advisors and Senior Management – and a series of in-depth interviews with key senior executives, the new report offers greater clarity on how to link social and environmental impact with existing wealth management activities in the financial services industry. It also includes essays by other leading practitioners who are learning by doing including – Erika Karp and John Wilson of Cornerstone Capital Group, Mark Sloss of UBS, and Anna Snider of Merrill Lynch.